Branding Yourself on Social Media
Branding Yourself on Social Media
Everything you post, do and say BRANDS YOU! Even on your personal profiles. How are you connecting with your audience?
Are you sharing tips of your trade and inspirational posts? Or maybe something about a new product launch or promotional offer.
Whatever you share, just always be conscious that everything you post, good or bad, is branding you.
I’ve gotten many sales from folks who have never liked or shared my content, but they stated they’ve seen a post that enticed them to contact me. Some have stated that they had been following me for a while before deciding to reach out.
Your content, along with cohesive visuals will help you connect with the right audience.
Stumped on what to post? I could go into a list of things, such as asking questions, posting something funny and relatable, or random memes. While those things are great to post once in a while, I often tell my clients to think about 3 things when posting.
- Tap into their experience. – What kind of experience does your audience currently have in relation to your industry, and what kind of experience do you want them to have? Don’t share your product or service – share the journey. Share the result.
- Tap into their motivation – What drives your audience? And how does your product or service keep them driven?
- Tap into recognition – Are your visuals, or the impression you leave on your audience strong enough, so that when they do need what you sell, they think of your company first?
Utilizing these tips will increase engagement, simply because you connect with your audience. If you’re still stuck on what to say, simply ask. But be careful about soliciting the opinions of those who are not your target audience. Make it conversational. It’s more fun that way!
Katanni Bramhan | Creative Director | www.thekdistrict.com
